Don’t make your visitors run off. They want to be introduced to all your awesome content! Some issues aren’t too big of a deal. But there are some issues that are just too bothersome that visitors can’t look past. Let’s make sure your site has nothing to do with any of these troublesome tactics.
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1 | HORRIBLE TYPOGRAPHY
Don’t make your readers work even harder to read your posts then they have to. When you publish your post and all your content is written in a script or cursive font this is something that will make visitors run fast. If no one can read what you are writing then the obvious conclusion is no one will read what you are writing. If you blog, which I’m sure you do since you are reading this post, the whole point of blogging is so people will actually read your posts and become a part of your community!
2 | NO FREQUENCY
No frequency is no good. Keep your blog posts consistent. Map out every week and post on the same days every week. So if you typically post three times a week but on different days and your schedule is a tad sporadic then maybe try posting on every Monday, Wednesday, and Friday. This will help your readers out as well as you, because organization tends to save time and stress! Pre-write your posts and schedule away on the same days throughout every week!
3 | POP-UPS THAT WON’T STOP POPPING UP
If I keep clicking on a different page on your website and a pop-up keeps coming up then I’m hopping off your website as soon as I can. This is frustrating and not helpful at all. If you have a pop-up on your site you have probably installed it so that you can turn your readers into subscribers. Although this is a super helpful tactic, there are other ways to use pop-ups in a less annoying way that is definitely worth putting into considerations. Have an option for them so that they can “never see it again” or put an obvious “x” button so they can easily exit out of the pop-up. No need for a bad impression!
4 | TOO MANY ADS
Let’s face it. Most ads are tacky and intrusive. It’s annoying! And honestly, blatant ads make me feel like the blogger is not genuine and this lowers your chance of getting an engaged loyal audience when they feel like you are constantly trying to sell you something. Don’t be salesy even if you are a business owner, because no one likes to be told to buy a product or to be slapped in the face with all these awesome sales that really aren’t that awesome. I’m not saying that ads are a terrible thing but I do want to point out that having too many or filling up more than 25% of your site with ads may need to be reconsidered.
5 | BAD DESIGN
Poor design is bad. It’s not just the web designer in me, either! I truly believe that if your website is hard to navigate, not branded or consistent, and unable to be interpreted clearly people will associate negative thoughts with your brand and click out of your site immediately. If your website design is bad, people will portray your brand as low quality. Even if your products are way better than Suzy Sue, if Suzy Sue has an awesome website that is perfectly branded and optimized.. Well, Suzy Sue seems more professional therefore she will most likely get a great amount of business even if her products are of lower quality than yours. Be like Suzy Sue except with high quality products and then you’re good to go! But as a blogger, instead of high quality products create high quality posts!
6 | SLOW SITE SPEED
If you’re website is slow there is a variety of factors that may be contributing to this. If you want to see what Google has to say about your site speed then head on over to PageSpeed Insights and see what your score is. Making sure your code is minified and images are optimized are a huge part of site speed. But PageSpeed Insights gives you great feedback on what problems are holding up your site from pulling up quickly. My website tends to load slow because I have created my site with a lot of heavy code to make it do what I want it to so it tends load somewhat slower than I would like it to. But site speed can always be worked on and there are some awesome ways out there that can you can do to get your site speed up!
7 | WHY IS THERE MUSIC?
If it is a video background that is understandable. But most visitors do not want to jam out to your tunes on your website. They could be jamming out to their own music on Spotify and don’t want to listen to your music. Instead of focusing on this aspect of your site, consider deleting it and focus more on the content and aesthetic of your site so that it is more appealing to visitors. Website music is a major annoyance to many and you do not want to associate this annoyance with your brand that you have worked so hard to build!
8 | NO WHITE SPACE
If your blog posts turn out to be one huge long paragraph of 600+ words then there is a problem that may need to be pointed out. By not including any white space (paragraph breaks) you’re missing out on a lot of breathing room for your readers! White space is attractive. It looks more readable and less intimidating. When someone hops on your site and feels like they have to work to read your posts then that may be the time to throw a lot of white space throughout your content!
9 | DON’T BE A SALESMAN
Yeah, you may be selling something, but don’t be a salesman. Work on creating relationships with your readers rather than monetizing your readers. Now, of course, you can post about your new products or sale you have going on but if your whole blog consists of selling me your products that is a huge turn off to most people. People do not want to feel like they are being manipulated or bothered into buying a product, don’t throw it in their faces. Create relationships with them, connect with them, get to know what they are interested in and once you create these relationships through email subscriptions and such, mentioning your products will get a much higher turn out!
I’m sure you aren’t doing any of these things but if you are, I hope this helped!