23 Strategic Tools that Grow Your Business

Tools save time and time is money. Tools can make launches easier, organize your entire business, and help you push out your content in creative ways. Tools are pretty cool and they do pretty cool things.

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When I first started my business years ago I wish that someone would have given me a list of the tools they used so I wouldn’t have to stumble on each tool I currently use along the way, so here’s a collective list of 23 tools that I know you are going to love.

1 | LeadPages (click here to check out this landing page builder)

This tool is incredible. Seriously. I have been able to grow my email list and create landing pages in no time at all with this platform. It’s so easy to customize everything and although it can be pricey for some, I definitely feel like it is worth the investment if you have a plan on how to monetize the pages you are building.

2 | Dubsado

I interviewed Becca Berg on the Market Beautifully podcast back in February and fell in love with the Dubsado brand and product itself. You are able to have up to three clients and after that you can pay $15/month to have unlimited clients. It’s a steal, pinky promise.

If you would like 20% off Dubsado just use the code MBPODCAST because saving money is always cool.

Dubsado is an incredible CRM, give it a try and test out this product for free. You won’t regret it if you deal with a lot of clients, contracts, and project due dates!

3 | Plann

Do you use Instagram? You need Plann. I wrote a blog post about the different features of this app that you can check out by clicking here. It’s an app that has a drag and drop feature for your Instagram feed, hashtag library option, scheduler, etc.

Check out the video below to see the app in action!

4 | ConvertKit

It’s pretty neat. Creating automated emails sequence and simple sales funnels with this platform is not too difficult. I have a free course called Convert and Monetize your List where I show you how to use ConvertKit to actually make money from your email list in a strategic and genuine way.

Grab your free month of ConvertKit by clicking here. 

5 | Canva (Click here to check Canva out)

If you’re on a budget, Canva is for you. I’m sure you have heard of Canva before and I definitely recommend this option for those that can’t afford Adobe products such as Photoshop, Illustrator, Lightroom, or InDesign.

6 | Adobe Creative Cloud

This includes Photoshop, Lightroom, Illustrator, Indesign. Sound familiar? No these aren’t necessary but they have made my life a lot simpler! There are various versions of these Adobe products that do not entail you paying a monthly fee to subscribe for software like this. I have never regretted my investment with Adobe, though!

7 | Asana

It’s free + perfect for all my fellow ladies that love to organize and color code everything. This helps me organize my whole business and every project that I crank out.

8 | Quickbooks

Quickbooks helps with the financial side of your business which I know isn’t the sexiest tool out there but it is necessary!

9 | Boardbooster

Oh, boardbooster. My absolutely favorite for Pinterest management! The looping function is insane! If you want to try out Boardbooster for free I definitely suggest it (sign up by clicking here).

If you would like a tutorial on how to use Boardbooster to automate your Pinterest account’s success click here. 

10 | Instagress

Instagress is a bot that helps you grow your account in an automated way but I do have to say, be careful with this one. Make sure the settings are on “slow” so that Instagram doesn’t suspect anything!

11 | Tailwind

Tailwind is a Pinterest scheduling tool for pins. It is incredible easy to use and I definitely recommend this! The combination of Boardbooster’s looping function and Tailwind’s scheudling is insane + practically unbeatable.

12 | Slack

Slack is a communication tool where you can have different channels with specific people in them. This is a great tool if you are managing a team or multiple projects.

13 | Trello

Trello is very similar to Asana and just another option to consider. I love Trello because of the pretty backgrounds (ha) but it really does help organize your entire business and help you stay on track!

14 | Teachable

I use Teachable to sell all my online programs such as SEO Simplified and The Journey-Driven Funnel make sure to check out those two pages so you can see what a sales page looks like in Teachable! My students loooove this software because it makes it easy for them on the back-end to be able to go through the program with ease.

15 | Samcart

Samcart is a tool that helps build more custom sales pages instead of using a default sales page on some software.

16 | Evernote

I use Evernote for podcast outlines, blog post outlines, notes, basically everything. The only thing I wish Evernote had was the ability to color code notes but other than that, I use Evernote pretty much every day in order to organize thoughts and outlines.

It’s also a great tool to just brain dump all your ideas!

17 | Click to Tweet

I definitely suggest using the click to tweet tool which I am sure you have seen or heard of this past year! If you want to start using click to tweets then just go here: clicktotweet.com and check it out.

18 | Yoast SEO

Yoast SEO is a WordPress plugin that helps optimize your site, blog posts, podcast episodes, and pages so that you are more likely to be ranked higher on Google. This plugin makes SEO a lot easier for most people and I always recommend it!

19 | Google Analytics

If you do not have Google Analytics installed on your website right now, then you may need to go do that right this second because I promise you, you need those numbers! Google Analytics provides incredible insight to how your audience reacts to each page on your website, how long people are staying on your site, where they are spending the most time, and these are behaviors that you want to make sure are being tracked.

So go take advantage of this free Google tool!

20 | Edgar

Edgar is a social media management tool that allows you to loop your content which makes it REALLY awesome and saves you tons of time.

21 | Buffer

Buffer is another social media management tool and this is the tool that I use! It makes scheduling so easy and it is way less expensive compared to a tool like Edgar. Buffer doesn’t have as many bells and whistles, but it is perfect for what I need!

22 | MailChimp

If you are just starting out with email marketing, I suggest using Mailchimp because it is free for up to 2,000 subscribers! It’s perfect for testing out list building strategies and learning how to be consistent with your email marketing content.

23 | Calendly

Calendly helps schedule appointments and virtual coffee dates, and you can use automation tools like Zip and hook it up to your Asana or Trello. I use Calendly to schedule most of my podcast interviews and I find that it saves me a lot of time and is easier on the interviewee as well!