Don’t make these, please. I’m writing this post so that you can be a bit smarter than I was when I was the writer behind a fashion blog for a few years. Now that I run this, I feel much better about making sure I do not repeat these mistakes.
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1 | PHOTOGRAPHY. DON’T POST LOW-QUALITY PICS
No one wants to look at low-quality images. That’s not attractive. And if you’re a fashion blogger, you’re supposed to have attractive pictures! I started getting professional photographers to take my pictures and I noticed a crazy big difference in my following once I did that. My biz friend Ashleigh from 21st and main actually takes her images herself with a remote control, camera, and tripod! She’s incredible so go flood her with questions if you are curious about how she does it.
2 | CONSISTENCY IS SMART, BE SMART
I was horrible at this. My excuse was working three jobs and taking 18+ hours for three semesters in a row, which was killer and my blog got put on the back burner. I would make 20 posts in a week over break and then spread them out through the semester because if I didn’t run my fashion blog that way, I would have no readers and a fashion blog that produced crickets. Although, a big factor is blogging about something you are extremely passionate about, which is what I am doing now! Are you? If not, email me at email@example.com and we can talk about what you are interested in & which type of blog would be perfect for you!
3 | WRITE MORE
Oh. Wow. I was horrible at this. Did you know some of my posts had 100 words or LESS? For SEO purposes and producing quality content in general, a blogger needs to, at the very minimum, write over 500 words. Although writing over 1,000 is highly recommended! It may feel like someone is pulling out your teeth when you are trying to gain inspiration on what else to write. I always find that talking about the topic out loud and typing as you go helps but also I tend to talk a lot but I’m just throwing that idea out there.
4 | PROOFREAD BEFORE HITTING PUBLISH
I’m the worst at this (or at least I was!) because I would let a post sit in the draft section then think it must be good to go, hit publish, and oh how wrong I was. There were so many mistakes that I made which would have been easy fixes if I would have taken the extra time to read through my posts. But I didn’t.
5 | PROVIDE SOMETHING BENEFICIAL
Honestly, there was nothing beneficial in my posts besides some cool pictures of a cute outfit. My photography was great, it was professionally done and edited, but the content was useless to my readers. There was nothing for them that could be taken and used in their lives. Instead of posting about how cute my new blanket scarf was I should have been posting about the seven ways to use a blanket scarf. The readers of my blog could have used that concept and applied it to their everyday lives.
6 | REACH OUT TO THE RIGHT PEOPLE
I was aimlessly commenting on others posts in hopes that someone cool would discover my blog and we would become friends. There was no purpose, no schedule, no anything. Just me sitting on my couch reading others blogs and commenting like crazy for hours upon hours. It bothers me when I feel as if I am wasting time, so when I realized how much time I was wasting by not reaching out to the right people I got a little upset with myself. Please don’t fall into this hole like I did!
7 | KEEP A CONSISTENT SCHEDULE
I simply posted what I wanted whenever I felt like it. Which, if you are blogging for fun then go for it girl! You post on your time when you feel you should. But if you are blogging professionally and trying to make somewhat of an income from this, then having a schedule is gold.
8 | DON’T STAY ON THE BLOGGER PLATFORM
Blogger is fantastic. I adore blogger for so, so many reasons. I mean, this platform led me to fall in love with the art of blogging and taught me basic coding skills while I was still in high school. However, blogger is not for anyone that wants to blog professionally. Many companies will not take you seriously and anyone can see whether you use blogger by viewing your page source on their browser. Moving to self-hosted WordPress is one of the smartest moves you will ever make if you want to get serious about blogging. You can email me at firstname.lastname@example.org and I can get you set up with a hosting package that involves 24-7 support. You won’t have to touch anything, I will simply email you your username and password (that you choose, obviously!) and bam you will be all set.
9 | SEO, MAN
So, so important. I cannot stress how important SEO is because this is how you get found. If you are struggling with search engine optimization for your website then hop on over to this blog post that includes 16 SEO tricks so your blog + biz can get found.
10 | DON’T WRITE BROAD POST TITLES
Narrow down your topic and you will attract more readers, pinky promise. Enough said!
11 | MAKE SURE EVERYTHING WORKS.
I know it sounds so simple but you would be surprised at how long I went without realizing my about page did not link correctly to my collaboration page! These tweaks are easy to make but us bloggers can sometimes get so caught up in everything else that this important detail gets overlooked.