Market Beautifully

Society for Lady Entrepreneurs

8 Tips to help improve your current marketing strategy

We work our butts off, right? Marketing is some pretty hard stuff and this one concept can make or break your business that you have worked crazy hard to build from the bottom up. I get it. By marketing wiser and efficiently, you will save a lot of time and money and of course both of those things are crucial as business owners!

I have yet to come up with a solid marketing strategy that I have found to be a catch all solution for my business. But along the way, as I have been researching like a mad woman, I found eight incredible tips that can improve anyone’s current marketing strategy.

Pin the image below to your favorite board + follow me on Pinterest by clicking here!

1 | Target your real audience.

You spend money and time on marketing. Are you marketing to the right people? Narrow in your focus. What does your ideal customer look like? Make a list of the details. Age, family, job, where they like to spend their money and the months they spend more money in, etc. Really get detailed about this because down the road, you will be thanking yourself. Investing time into targeting who your real audience is crucial.

2 | Build the trust you have with your current clients + customers.

Treat them right, because they told you outright they have trust in you by spending their time reading your articles, buying your products, and going to your webinars (if you do those). So don’t be ungrateful to all the people trailing behind you. They rock. Respond to as many emails as you possibly can in the nicest most detailed (yet time efficient) way possible. It is the little things that make a big difference!

3 | Have a brand. Stick to your brand.

This is so important! Don’t break the rules of your brand for anyone, because again you worked so hard to build this brand. Be loyal to keeping that message alive!

4 | Be timely.

It’s professional and it is also convenient. No one likes to work with someone who isn’t scheduled and always on time. Customers will notice when you ship an item late and it arrives nowhere near on time. Clients will notice when you promise a completed logo in five days and six days later you have yet to email them back about their incomplete logo that is nowhere near being finished. Don’t be that person. Timeliness is a daily goal that every entrepreneur/business type person needs to actively pursue.

5 | Discounts and freebies are da bomb and you should do it.

It’s awesome. Seriously. Sales go up, you gain more subscribers and potential customers, and people get free stuff. I love giving out free stuff personally because it really helps me connect with my readers. I get to give them little gifts just for following along & it’s such a joy! For example, 26 free stock photography images get sent straight to your inbox. How easy and fun and free.

6 | Social media is important but don’t skip out on something even more important.

Yes, social media is important. It’s a way to send out a message except on steroids, because millions of people are able to like, favorite, and share. Don’t skip out on building your email list, though. The importance of email marketing is pretty high up on the scale of being successful. So get to building so your success will go crazy high! Grabbing emails is awesome because someone basically says “yeah, here’s my e-mail, I trust you to send me quality content and you can message me about whatever you are doing at this address.” It makes my heart happy when I see my e-mail list steadily increasing!

7 | Loyalty programs are really cool and you should give it a try.

Unless you’re too cool and you currently have a loyalty program, then you should totally start one as soon as possible. Have a system to where people have points added and they can do something with all of those points like get a larger % off their final total after 10 purchases. You can adapt this scenario to fit your business better but I hope you understood where I was going with that! An awesome example of this is Starbucks, which I personally don’t like (I know, I’m the worst ‘white girl’ on this planet) but they are genius when it comes to this strategy. On the Starbucks app is a reward system and once you purchase so many Starbucks drinks you get a drink for free. How neat! This keep Starbuck’s loyal fans, loyal. Which is huge when you own a business!

8 | Invest in a designer, it’s a must and I’ll tell you why.

I’m not just throwing this tip out there because I’m a designer, I’m throwing this tip out there because it is one of the most crucial marketing tips I could possibly stress to anyone starting a business. Your design decides what the first impression of your business will be, how much money you will make, and determine how long people will stay on your website. As a designer, I also make sure all my clients are SEO-optimized so when I hand them over their user account for their website, they are all set! A designer can provide skills that have taken them years to acquire, I got a college degree in Web Design and Interactive Media so that I can be the best I can be for my clients! There’s a lot of amazing designers out there that would be more than happy to help you with a website and any other design work you need. Feel free to fill out my contact form here or email me at chat@maraburkes.com if you have any questions at all.

Comments

  1. I like what you guys are up too. This sort of clever work and exposure! Keep up the awesome works guys I’ve included you guys to my blogroll.

  2. Needed to send you one tiny observation to say thank you the moment again over the fantastic information you have featured on this page. This is certainly seriously generous with you to make unreservedly all that most people might have sold as an e-book in making some bucks for their own end, notably given that you could have tried it in the event you considered necessary. The creative ideas also acted to provide a good way to understand that most people have a similar keenness like my very own to see a whole lot more on the topic of this condition. I believe there are many more pleasant situations up front for those who discover your blog post.

  3. I have to convey my appreciation for your kindness in support of folks who should have help with this particular concern. Your very own commitment to passing the message all around came to be extraordinarily valuable and has regularly permitted professionals just like me to realize their pursuits. This warm and friendly guideline denotes much a person like me and further more to my colleagues. Thanks a ton; from each one of us.

  4. Way cool! Some extremely valid points! I appreciate you penning this post plus
    the rest of the site is very good.

  5. I definitely wanted to post a message to express gratitude to you for the awesome techniques you are giving out here. My extensive internet research has now been compensated with reliable concept to go over with my friends and family. I ‘d point out that we website visitors are extremely blessed to be in a fabulous network with very many brilliant individuals with valuable ideas. I feel very privileged to have used your entire site and look forward to really more thrilling minutes reading here. Thank you once again for all the details.

  6. Thank you so much for providing individuals with an exceptionally breathtaking opportunity to read from this website. It is often very enjoyable plus stuffed with amusement for me and my office co-workers to search your site at the least thrice in one week to see the fresh issues you have got. And of course, I am always impressed with the tremendous creative ideas you give. Some 1 areas in this article are indeed the best we have all ever had.

  7. I precisely had to thank you very much all over again. I do not know the things that I might have achieved in the absence of the actual techniques revealed by you on such industry. It was actually a very alarming concern in my position, however , considering the specialised tactic you processed it forced me to leap for contentment. Extremely happy for the work and in addition wish you find out what a powerful job you’re providing educating the mediocre ones through your blog post. I am sure you have never got to know any of us.

  8. I simply wanted to construct a note to be able to appreciate you for these pleasant techniques you are posting here. My time-consuming internet search has finally been honored with awesome details to exchange with my friends and classmates. I would admit that many of us readers are unquestionably lucky to dwell in a wonderful network with many perfect individuals with insightful ideas. I feel somewhat privileged to have discovered your website and look forward to many more brilliant minutes reading here. Thanks again for a lot of things.

  9. I in addition to my pals ended up looking through the best tricks located on the blog and so unexpectedly I got an awful suspicion I had not thanked the site owner for them. Those people are already totally excited to see them and already have really been taking advantage of those things. Thank you for indeed being well helpful and for making a decision on this form of terrific tips most people are really eager to know about. Our own sincere regret for not saying thanks to you sooner.

  10. I would like to convey my respect for your kind-heartedness in support of those individuals that need help on this matter. Your personal dedication to getting the message around had been exceedingly useful and have without exception made employees just like me to achieve their endeavors. This valuable useful information entails a whole lot a person like me and somewhat more to my office workers. Many thanks; from each one of us.

  11. I wish to show some appreciation to this writer for bailing me out of this type of incident. Because of surfing around throughout the world wide web and obtaining recommendations that were not powerful, I was thinking my entire life was done. Existing devoid of the answers to the issues you have sorted out through your good blog post is a crucial case, as well as those that would have in a negative way affected my entire career if I hadn’t noticed your site. Your own ability and kindness in dealing with all the things was priceless. I don’t know what I would have done if I had not come upon such a stuff like this. I can at this moment relish my future. Thanks a lot so much for this skilled and sensible guide. I won’t be reluctant to propose the sites to any person who will need assistance on this matter.

  12. Thank you so much for providing individuals with an exceptionally remarkable chance to discover important secrets from this website. It’s usually so beneficial and also packed with a good time for me personally and my office fellow workers to search your blog at minimum 3 times per week to learn the fresh issues you will have. And lastly, I am certainly motivated with all the eye-popping tips and hints you serve. Selected 4 tips in this posting are essentially the most beneficial we have ever had.

  13. Thank you so much for giving everyone such a superb opportunity to discover important secrets from this blog. It is usually so terrific and as well , full of a great time for me personally and my office colleagues to visit your website at a minimum thrice a week to find out the newest things you have. And definitely, I am also always astounded for the excellent points you serve. Certain 4 tips in this posting are particularly the simplest I have had.

  14. I precisely needed to appreciate you once more. I do not know the things that I would have handled in the absence of the entire techniques shown by you about this question. It was before the traumatic difficulty in my opinion, however , witnessing a professional fashion you resolved the issue made me to leap with fulfillment. I am thankful for the assistance and in addition sincerely hope you realize what an amazing job you were carrying out teaching people through your website. I’m certain you’ve never got to know all of us.

  15. My spouse and i have been now satisfied that Michael managed to deal with his analysis through the ideas he had in your weblog. It is now and again perplexing to just be offering tactics which often some people could have been selling. And now we figure out we need you to be grateful to for this. The most important explanations you have made, the straightforward site navigation, the friendships you will give support to foster – it is most remarkable, and it is facilitating our son in addition to our family consider that this subject matter is thrilling, and that is wonderfully essential. Thanks for the whole thing!

  16. My wife and i got absolutely joyous when Chris could complete his analysis while using the ideas he had using your web page. It is now and again perplexing to simply happen to be handing out secrets and techniques which often other people may have been trying to sell. And we also discover we have you to be grateful to for that. The most important explanations you have made, the easy blog menu, the friendships you can help to foster – it is many astonishing, and it’s making our son in addition to our family reason why this subject matter is pleasurable, which is pretty mandatory. Thank you for all!

  17. I want to show some appreciation to the writer for rescuing me from this type of circumstance. Right after scouting through the world-wide-web and coming across proposals that were not beneficial, I was thinking my entire life was gone. Existing minus the solutions to the problems you have resolved through your good website is a critical case, and the ones which may have negatively damaged my entire career if I hadn’t come across your web page. Your own understanding and kindness in handling every item was important. I’m not sure what I would have done if I had not encountered such a subject like this. I am able to now relish my future. Thanks for your time very much for your reliable and effective help. I won’t think twice to recommend your site to any individual who should get care about this topic.

  18. I not to mention my buddies were found to be checking out the nice solutions located on your website and then the sudden developed an awful feeling I never thanked the blog owner for those strategies. The young men were so stimulated to read through all of them and now have certainly been making the most of those things. I appreciate you for actually being very thoughtful as well as for selecting certain incredible guides millions of individuals are really desperate to discover. My sincere regret for not saying thanks to earlier.

  19. I would like to convey my respect for your kindness supporting men who actually need guidance on this important niche. Your special dedication to passing the message all through came to be unbelievably useful and has consistently helped others like me to reach their desired goals. Your entire important advice signifies this much a person like me and additionally to my colleagues. Thank you; from everyone of us.

  20. I have to voice my affection for your kindness in support of people who require assistance with this one content. Your real commitment to getting the solution all over had been certainly good and have in every case empowered workers just like me to get to their pursuits. The invaluable tips and hints denotes this much to me and additionally to my office colleagues. Thanks a ton; from each one of us.

  21. My spouse and i were more than happy when Jordan could deal with his researching via the ideas he obtained through the web page. It’s not at all simplistic to simply happen to be making a gift of guides which usually other folks might have been making money from. Therefore we understand we have the blog owner to give thanks to for this. The type of explanations you have made, the easy blog menu, the friendships you will make it easier to instill – it’s got everything astounding, and it’s helping our son in addition to us understand the matter is amusing, and that is pretty fundamental. Thanks for the whole lot!

  23. Thanks for your whole work on this website. My aunt enjoys managing research and it’s easy to see why. We hear all of the powerful ways you produce vital items by means of the blog and improve response from other ones on that article and our princess has always been being taught a whole lot. Take pleasure in the rest of the new year. You have been performing a splendid job.

  24. Thank you for your own effort on this web site. My daughter enjoys managing investigations and it’s easy to see why. My spouse and i know all about the compelling means you offer both interesting and useful information by means of this web blog and even improve contribution from the others on that article while our own simple princess is without a doubt understanding a whole lot. Take advantage of the remaining portion of the new year. You are always doing a wonderful job.

  25. I wanted to make a quick remark in order to express gratitude to you for all of the magnificent facts you are giving on this site. My extended internet search has at the end of the day been compensated with wonderful points to share with my neighbours. I would claim that most of us website visitors are very much lucky to dwell in a decent network with very many brilliant people with beneficial principles. I feel somewhat happy to have encountered the weblog and look forward to some more excellent moments reading here. Thank you once more for everything.

  26. I simply wanted to jot down a quick remark to be able to appreciate you for some of the lovely solutions you are showing on this site. My long internet lookup has finally been honored with wonderful know-how to talk about with my good friends. I ‘d tell you that most of us website visitors actually are undoubtedly endowed to live in a decent site with many lovely individuals with useful guidelines. I feel really privileged to have encountered your entire website page and look forward to tons of more thrilling minutes reading here. Thanks once again for all the details.

  27. I really wanted to write a quick comment so as to express gratitude to you for these amazing ways you are sharing on this website. My time-consuming internet search has finally been honored with brilliant strategies to share with my best friends. I would say that many of us visitors actually are definitely endowed to dwell in a notable site with many marvellous professionals with great tactics. I feel very much happy to have come across your webpage and look forward to many more awesome times reading here. Thanks a lot once again for everything.

  28. Thanks so much for providing individuals with remarkably nice opportunity to discover important secrets from this site. It is usually very excellent and packed with a great time for me and my office friends to visit your website on the least 3 times in one week to study the latest items you have got. Not to mention, I am also certainly pleased for the perfect pointers you serve. Some two tips in this article are indeed the most beneficial we’ve had.

  29. I must show my gratitude for your kind-heartedness supporting individuals who require help with this subject matter. Your very own commitment to passing the message all-around had become definitely significant and has specifically permitted guys much like me to get to their targets. This valuable guidelines entails a lot a person like me and extremely more to my fellow workers. Thanks a lot; from each one of us.

  30. Thanks a lot for giving everyone a very spectacular chance to check tips from this site. It really is so sweet and also full of a good time for me and my office acquaintances to visit your web site at the very least 3 times every week to learn the latest stuff you have. Not to mention, we’re usually motivated for the perfect tactics you serve. Selected 4 ideas on this page are certainly the most suitable we’ve had.

  31. I’m commenting to make you be aware of of the fantastic encounter my wife’s child experienced studying your web site. She came to understand numerous things, which included what it is like to have an incredible coaching spirit to have the mediocre ones really easily learn specific complicated subject areas. You really surpassed our own expectations. Many thanks for delivering such useful, trustworthy, explanatory not to mention cool thoughts on this topic to Julie.

  39. It’s really a nice and useful piece of information. I’m glad that you
    just shared this useful information with us. Please stay us up to
    date like this. Thank you for sharing.

  42. What’s up colleagues, how is everything, and what you
    want to say regarding this piece of writing, in my view its
    in fact awesome designed for me.

  43. you’re actually a excellent webmaster. The website loading velocity is amazing.

    It sort of feels that you’re doing any distinctive trick.
    In addition, The contents are masterpiece. you’ve performed a great job on this topic!

  45. Greetings, I believe your site may be having web
    browser compatibility issues. Whenever I take a look at your blog in Safari, it looks fine but
    when opening in IE, it’s got some overlapping issues. I just wanted to give you
    a quick heads up! Aside from that, fantastic site!

  51. I will right away snatch your rss feed as I can not to find your email subscription link or newsletter service.
    Do you have any? Please allow me recognise so that I may subscribe.
    Thanks.

  53. I¦ll right away snatch your rss as I can’t in finding your e-mail subscription link or e-newsletter service. Do you have any? Kindly permit me recognise so that I may just subscribe. Thanks.

Trackbacks

Leave a Reply

Your email address will not be published.