I have created a guide to efficient blogging because my crazy Type A self thought that everyone may need a dose of mastering the process of doing more in less time. Isn’t that every bloggers dream?
To complete as many tasks as possible in as little time as possible? I know many bloggers who have slaved over their sites at least 50-60 hours a week. Which is absolutely ridiculous! Bloggers deserve time with their families and loved ones. So maybe adding a little efficiency to the mix may lower the total time of 50-60 hours to a much more reasonable span of time.
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There are a few ways that bloggers can make sure they are not overworking themselves. The key to being efficient is doing the same number of tasks in less amount of time. Which can be done with some minor preparation!
1 | TO-DO LIST
Don’t ride me off yet, please. Everyone makes to-do lists (at least I hope everyone does otherwise I’m not sure how they are still functioning in this world!) but not everyone makes efficient to-do lists. If you are anything like me then you love the feeling of being able to check something off of a list. Creating tasks and sub tasks is important. When you write down everything that needs to get done throughout the day or week, look at the bigger tasks and create sub tasks for those. This will allow you to feel more accomplished when you complete those sub tasks that lead up to the big task! This strategy may not work for everybody but it is worth trying out for a week or so. It definitely helps me get more done!
2 | PLAN, PLAN, PLAN.
Sit your booty down and grab a favorite pen of yours + paper. Now plan. Plan out your blog post schedule, media schedule, promotion schedule, everything. Behind every successful blog there is a successful plan that drives all of their subscribers to their page. If you get a plan in place that you can follow through on every week then I guarantee that the consistency and quality will bring more traffic in. Plus, once a plan is in place you won’t be guessing about what to do next! You’ll know what to do, get it done, and save time doing so.
3 | PROMOTING
Once you write a post & publish all of your awesome words, make a checklist of all the ways you need to promote. Once you make this checklist you can go through it super quick and make sure you cover all your bases. Instead of getting caught up on each social media platform, you’ll move from promotion task to the next promotion task without wasting time.. and getting each post out there!
4 | SET YOUR TIMER
Do you ever get distracted while blogging by Facebook, friends, etc? Set a timer for an hour and tell yourself that you are not allowed to look at the timer until you hear it go off. Within this time, commit to focusing on blog tasks only and make sure to have a list of these blog tasks beside you so you can check them off once each is completed.
5 | BRAINSTORM
List ideas to blog about for the days you have writers block. Get a piece of paper out and start writing (or typing in Evernote) everything that comes to mind. Anything that could possibly be beneficial to your audience, write/type it out! Start creating blog drafts of each topic. Write a summary and outline of each post. Braintstorming sesh is over now move on to another task that needs to get done and come back to these summaries whenever you need them!
6 | GOALS. WRITE THEM DOWN!
Let’s sit down and think, write down some blog goals that you currently have but haven’t really shared or written down yet. These goals are important because these goals will further your blog even more. If you are running a blog aimlessly and just keeping it updated, growth will be slow. If you want to start aiming toward specific goals your growth will grow at a quicker pace.
7 | GET RESULTS
I have a huge tip. How many times do you post per week? Three or four? I used to post five or six when I first started. I got burnt out after two years of creating tons of content (and when I rebranded I ended up deleting 300+ posts) post LESS. Focus on quality. Market MORE! How often should I post? Once or twice a week, honestly. If you only blog once a month then it will be hard for people to want to follow someone that is an absentee blogger but if you blog every day of every week that is so much content that people are going to get overwhelmed by the amount of posts you put up and shut your voice out. There is a balance, somewhere in the middle and that is where you need to be.
Of course every blogger and blog is different so that general statement I made above may not even apply to you. But this is my advice on getting rid of that overwhelming belief that you have to publish a new post four or more times every week.
What do you do throughout your blogging schedule that helps you save time?